CRM is one of the KBD of the Cosmetic Business
Amorepacific CRM activity has been unsystematic due to no Consumer Database.
Promotion pack is an efficient sales driver as, it gives more value offer to the consumers (Price DC or On-pack premiums)
Especially on certain season, Promotion packs are huge sales trigger in the Cosmetic Industry (Jan, May, Sep, Dec)
2 Assumptions bef
which products will be needed
concerning with target customer preference
Construct discriminatory supply data system
Major customer
Female students who are attending Ewha women university.
Their purchasing pattern
They usually buy more women products such as Venus, Always,
Tampax compared with other branches
Data Processing)는 1972년 독일IBM 출신의 5명이 창립한 회사이며, R/3시스템은 ERP시스템의 이름이다. SAP는 70∼80년대 메인프레임 버전인 R/2로 독일을 비롯한 유럽시장에 기반을 구축하고, 1988년에 클라이언트-서버 아키텍처로의 전환을 결정한 후 1992년 R/3시스템을 발표하였다. 최근까지 전세계 90여 개 국
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Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I